ICG creates bold, compelling brand strategies for large global corporations, start-ups, mid-size firms, foundations, and non-profit organizations. We have worked with CEOs and C-suite across industry sectors creating new brand purpose and identity, and developing and executing dynamic marketing campaigns to break through the clutter. Many of our clients have numerous brands and/or entities under their umbrella—ICG develops the master brand and portfolio brand strategy, builds the brand architecture, and creates powerful content, narratives and messaging for the parent company and individual portfolio companies, entities, and products. We meet with leadership and teams to identify white space and business growth opportunities, clarify and enhance value proposition, elevate brand awareness, and develop consistent best practices across portfolio brands. We lead change management and train internal teams on how to effectively execute the new brand strategy.
ICG develops and launches breakthrough omnichannel marketing campaigns to drive brand visibility, revenue growth, customer engagement, and impact. We build brand purpose into the DNA of organizations, unlock value proposition, and develop compelling, distinctive brand positioning showcased across platforms.
We help clients build a dynamic omnichannel experience, develop a seamless customer experience across all platforms, drive innovative corporate growth strategies, launch new products and services, build brand architecture and positioning, and create best practices across portfolio brands.
ICG identifies trends, leverages consumer analytics to create new products, services, and build consumer engagement, personalization and loyalty. We help build partnerships between brands and celebrities to launch capsule collections, as well as influencer engagement for digital and social media marketing campaigns. We develop multiplatform marketing and communications campaigns, content strategy and creation, and dynamic brand activation events to build brand recognition, attract new customers and retain existing customers, drive conversion, launch products and raise brand visibility.
We leverage these same services to build dynamic marketing and brand positioning programs for non-profit organizations to drive program growth, raise awareness, scale programs, raise funding, engage stakeholders, build partnerships, and maximize impact
CLIENT TESTIMONIALS
“I have always known Wendy to be creative, high energy, and capable of putting people at ease with the kind of high-quality marketing ideas that might be a bit out of the normal banker’s comfort zone. In other words, just the kind of work we all need to be doing to break through the clutter.”
“Whenever I had a project that needed to be handled with intelligence, thoroughness and creativity, I would bring Wendy onto it. No matter how diverse the subject, she would dig into the field, learn all there was to know and do what it took to get the job done and done well. Because she was so bright and well-organized, I always knew the project was in good hands.”
“It’s been a pleasure working with Wendy for the past couple years. We hired her to help us rebrand our company – a huge undertaking with many different parts and stakeholders. Since then, she has been advising our firm on branding, marketing, strategy, events, and content creation. She is incredibly knowledgeable and passionate, and we’re lucky to have her leadership, strategic thinking and new ideas. Wendy would be a valuable addition to any team—highly recommend hiring her!”
“I have worked closely with Wendy defining brand platforms and creating voice programs for leading corporations, not-for-profits, foundations and educational institutions. She is enthusiastic, upbeat, intelligent and intellectually curious. Wendy gets deeply immersed in every project, has strong, penetrating research skills, conducts revealing interviews and develops distinctive, compelling strategic recommendations.
I am most impressed with her presentation skills and creative writing. She developed fabulous brand narratives that fused together all the elements in our brand platforms into concise, compelling stories.
Wendy is one of the most reliable professionals I have every worked with. She never gives up until the project is successfully completed.
She is a winner.”
“Whatever message you think you’re communicating, ICG can help you do it better. They’ll help you understand it, refine it, and distill it; then they’ll communicate it across all your channels in a branded, cohesive message that will resonate with your audience. They’ll help you plan for tomorrow, and for five years from tomorrow. And they’ll tailor these services to your timetable and your budget, with grace and with insight. I’m the CMO of SEE International, and we thought our message—We bring sight to the blind—was clear enough. ICG helped us understand how to communicate it more broadly and comprehensively, and we’re a stronger, more impactful organization for their input.”
Marketing and Brand Positioning Case Studies: Capalino, Ralph Lauren, Kenneth Cole, Steve Madden, The Rockefeller Foundation, Princeton, Brady Campaign, SEE International, Mentoring USA
