HOW WE HELP
Turning ideas into impact. Transforming strategic vision into reality.
Launch.
We create go-to-market strategies that ignite brand growth. Whether you’re launching a company, product or program, ICG helps launch brands and products across industry sectors. We partner with clients to develop cutting-edge strategy, build strong brand positioning, create a compelling story, and go-to-market strategy. We engage with the right partners for licensing and funding to ignite business and organization growth. We build sustainability and ESG practices into products, operations and supply chains to create long-term value.
Build.
ICG unlocks brand value for clients across industry sectors. From planning to execution, we have the strategic insight, entrepreneurial skills, connections, creativity, and tenacity to expand and strengthen a brand’s presence in the market through organic growth and expansion into new products, channels and markets. We partner with clients to develop best practices and consistent messaging across portfolio and licensed brands and help minimize risk and maximize opportunity.
Reposition.
ICG creates dynamic, bold brand positioning to drive visibility, revenue growth, and maximize impact. We launch brands, businesses and products, as well as developing pre- and post-merger brand strategy. ICG partners with clients to unlock brand potential, spearhead ESG integration, and ensure brands remain relevant, authentic, and compelling. We help clients deliver seamless omnichannel brand experiences to engage diverse stakeholders.
Activate.
ICG creates innovative, immersive brand activation events, corporate events, partnerships and sponsorships. We produce virtual and in-person brand experiences and events, build partnerships and sponsorships that capture attention, raise visibility, and activate brands to bring them to life. Our programs attract new customers, build brand loyalty, drive advocacy, and expand stakeholder engagement among customers, employees, and investors. We build strong brand purpose and ESG practices into our clients’ DNA to drive both revenue growth and impact.
Navigate.
We help clients navigate changing trends, stay ahead of the curve, enhance their reputations, and drive growth through innovation. Our clients trust us to work with them to grow their businesses, build relationships, and manage, uphold and enhance their reputations. We help brands strategically navigate any situation — no matter how sensitive or complex — with speed and confidence.
Innovate.
ICG helps clients lead through innovation, best practices, and 360 degree business transformation. We help clients stay ahead of the curve and drive growth by operating with agility. We leverage new technologies and spearhead digital transformation—across operations, omnichannel, supply chains, virtual experiences, and ESG/sustainability integration—to lead industry sectors through revenue growth, innovation, and thought leadership.
Reimagine.
ICG reimaginines client businesses to drive transformation and revenue growth. We help clients become agile and forward-thinking, stay ahead of industry and consumer trends, drive 360 degree business transformation, and lead change management. We work with clients to reimagine their organizations during and post-Covid to stay engaged with their customers, employees, stakeholders, and donors. We partner with clients to drive growth, maximize impact, and build brand loyalty.