BRADY CAMPAIGN

SERVICES

Influencer | Celebrity Engagement | Digital Marketing

Client: Brady Campaign Against Gun Violence, a national bipartisan organization leading the fight against gun violence with the goal to reduce gun violence 25% by 2025. Work directly with Board of Directors and senior leadership.

THE CHALLENGE

Create digital “Too Many Victims” campaign and tentpole events with celebrity engagement to raise visibility about gun violence, honor gun violence victims, and create powerful digital marketing campaign to increase awareness and funding.

THE STRATEGY

Develop concept strategy, marketing, communications, social media, events, and digital campaign and roll out to raise awareness, advocacy, impact and funding for Too Many Victims campaign. Lead with influence working directly with Board of Directors and senior leadership to build stakeholder engagement.

GAME-CHANGING EXECUTION

Recruit 25 leading celebrities for digital campaign and on-the-ground events including Michael Douglas, Yoko Ono, Will Farrell & Alexis Bledel. Create compelling, high-impact digital advertising and video campaign and high-turnout events that raise funding, drive advocacy, engagement, visibility and impact.