SEE INTERNATIONAL
SERVICES
Marketing | Advertising | Communications | Stakeholder Engagement | Donor and Volunteer Experience
Client: SEE International is a global humanitarian non-profit that restores sight to vulnerable communities around the world.
THE CHALLENGE
Enhance marketing and donor experience to raise visibility and funding for SEE International. Advise organization regarding creation and launch of first television commercial. Develop marketing and donor experience strategy to improve end-to-end processes for new donors and website visitors.
THE STRATEGY
Meet with CEO and senior leadership team regarding organization, strengths, challenges and opportunities. Audit communications, marketing and donor materials. Benchmark peer organizations. Assist in creating and writing storyboard for TV commercial to raise global visibility and fundraising. Develop powerful marketing and brand engagement strategy to increase SEE’s visibility, funding, and volunteer engagement. Create enhanced brand marketing and digital strategy to increase visibility and impact, showcase the organization’s success stories, build multiplatform marketing, thought leadership, and fundraising.
GAME-CHANGING EXECUTION
Create marketing, advertising, donor and volunteer engagement strategy across all platforms. Enhance donor journey. Help create storyboard for TV commercial launch to raise global visibility and fundraising. Develop comprehensive strategy and actionable insights to enhance marketing, communications and donor experience to drive organizational growth, funding, and impact.
CLIENT TESTIMONIAL
“Whatever message you think you’re communicating, ICG can help you do it better. They’ll help you understand it, refine it, and distill it; then they’ll communicate it across all your channels in a branded, cohesive message that will resonate with your audience. They’ll help you plan for tomorrow, and for five years from tomorrow. And they’ll tailor these services to your timetable and your budget, with grace and with insight. I’m the CMO of SEE International, and we thought our message—We bring sight to the blind—was clear enough. ICG helped us understand how to communicate it more broadly and comprehensively, and we’re a stronger, more impactful organization for their input.”