CAPALINO
SERVICES
Brand Identity | Business Development | Content Strategy | Storytelling | Marketing
Capalino is a leading urban strategy firm driving business growth for clients through a wide range of services.
THE CHALLENGE
Build business development strategy and new brand positioning to expand services, identify white space opportunities, and drive revenue growth. Develop new brand strategy and launch and execute website, virtual events, marketing, and communications strategies to expand Capalino services from lobbying focus to leading urban strategy firm driving growth for clients.
THE STRATEGY
Meet with senior leadership team to identify firm strengths, challenges and opportunities for growth. Create powerful brand identity, voice, communications, digital, and business development strategy and execution plan to grow Capalino’s business, visibility, and thought leadership.
GAME-CHANGING EXECUTION
Develop powerful brand identity and business expansion strategy to drive revenue growth. Partner with President and senior leadership team to develop strategic plan for growth across practice areas and firmwide. Create brand purpose, voice and narrative, new website, and pitch deck to expand business and services, increase visibility, and effectively showcase the company’s success stories.
Serve as lead content strategist creating and developing communications stategy, templates, blogs, press releases, OpEds, and white papers. Lead strategic communications training program for entire firm and practice areas resulting in consistent, dynamic messaging, increased digital content, and unprecedented lead generation.
Lead firm-wide training and change management initiatives to break down silos and develop cross-practice collaboration to build value proposition and business growth. Develop multiplatform marketing, virtual events, and thought leadership initiatives to drive revenues, lead generation, and elevate corporate reputation. Project led to unprecedented results for clients—generating multiple leads, including reengaging former clients.
Create marketing and communications strategy and content across all platforms
CLIENT TESTIMONIAL
“It’s been a pleasure working with Wendy for the past couple years. We hired her to help us rebrand our company – a huge undertaking with many different parts and stakeholders. Since then, she has been advising our firm on branding, marketing, strategy, events, and content creation. She is incredibly knowledgeable and passionate, and we’re lucky to have her leadership, strategic thinking and new ideas. Wendy would be a valuable addition to any team—highly recommend hiring her!”
“I have worked closely with Wendy defining brand platforms and creating voice programs for leading corporations, not-for-profits, foundations and educational institutions. She is enthusiastic, upbeat, intelligent and intellectually curious. Wendy gets deeply immersed in every project, has strong, penetrating research skills, conducts revealing interviews and develops distinctive, compelling strategic recommendations.
I am most impressed with her presentation skills and creative writing. She developed fabulous brand narratives that fused together all the elements in our brand platforms into concise, compelling stories.
Wendy is one of the most reliable professionals I have every worked with. She never gives up until the project is successfully completed.
She is a winner.”
— ALAN SIEGEL, CEO SIEGELVISION (PARTNER ON CAPALINO PROJECT)