As a partner to CEOs and C-suite leaders, ICG leads B2B marketing and brand strategy for professional services firms, consultancies, and technology companies. We create and drive integrated corporate growth strategies, business development, innovation, 360° business transformation, and lead change management to drive exceptional results for client businesses. We help clients develop and execute strong pre- and post-merger and acquisition strategies to successfully integrate firms, practices and employees, and create a unified and powerful combined brand voice and marketing.
ICG develops bold brand positioning, marketing, communications, and strategic content and leverages it across all platforms to raise visibility, revenue growth, thought leadership, and impact. We drive digital transformation, build partnerships, produce events, and virtual programming to keep clients agile and forward-thinking.
Select Professional Services and Technology Case Studies: Capalino, Ogilvy, Virgin Mobile, Citigroup, Siegelvision
CLIENT TESTIMONIAL
“I have worked closely with Wendy defining brand platforms and creating voice programs for leading corporations, not-for-profits, foundations and educational institutions. She is enthusiastic, upbeat, intelligent and intellectually curious. Wendy gets deeply immersed in every project, has strong, penetrating research skills, conducts revealing interviews and develops distinctive, compelling strategic recommendations.
I am most impressed with her presentation skills and creative writing. She developed fabulous brand narratives that fused together all the elements in our brand platforms into concise, compelling stories.
Wendy is one of the most reliable professionals I have every worked with. She never gives up until the project is successfully completed.
She is a winner.”
