ICG works with lifestyle brands driving revenue growth across product categories. We create lifestyle marketing campaigns that build aspiration and engage customers through a seamless customer journey across all platforms. We have extensive lifestyle brand experience working with corporations including Ralph Lauren, Hugo Boss, Kenneth Cole, Steve Madden and others. We help clients build a dynamic omnichannel experience, drive innovative corporate growth strategies, launch new products, build brand architecture and positioning, and create best practices across portfolio brands.
We develop multiplatform marketing and communications campaigns to launch products and raise awareness through dynamic brand activation events, as well as developing sustainability and ESG strategies, licensing partnerships, strong supply chains, and driving 360° business transformation to help our clients stay ahead of the newest technologies, trends and drive exponential growth.
Select Lifestyle Brands Case Studies: Ralph Lauren, Hugo Boss, Kenneth Cole, Steve Madden
CLIENT TESTIMONIAL
“Whenever I had a project that needed to be handled with intelligence, thoroughness and creativity, I would bring [Wendy] onto it. No matter how diverse the subject, she would dig into the field, learn all there was to know and do what it took to get the job done and done well. Because she was so bright and well-organized, I always knew the project was in good hands.”
