As a thought partner to CEOs and non-profit leaders, ICG leverages its strategic corporate expertise to drive non-profit growth and expansion. ICG turns ideas into movements and strategies into action to create positive change for foundations and non-profit organizations. CEO Wendy Gerber works with leading global non-profit organizations and NGOs, including serving as Managing Director for the Cuomo family’s non-profit Mentoring USA. and builds high-impact digital marketing campaigns, events and celebrity engagement for the Brady Campaign Against Gun Violence. We partner with senior leadership of NGOs including The Rockefeller Foundation and SEE International to create bold brand identity strategy, marketing, voice and communications to raise visibility and impact. In addition, ICG works with organizations including the United Nations, and celebrities including Naomi Watts, Alexis Bledel, Michael Douglas, Will Ferrell and Yoko Ono.
ICG also develops, launches and manages corporate foundations. We work with companies including Ralph Lauren, Kenneth Cole, and Le Tigre to launch foundations, build corporate social responsibility/ESG (environmental, social and governance) programs and philanthropic pillars, produce dynamic programs and events, and create cause marketing campaigns. We strategically engage all stakeholders in these initiatives, including consumers, employees and sales associates.
We develop strategic partnerships to drive social impact initiatives with many corporations and organizations, including Bloomberg, Virgin, Viacom, AT&T, Bank of America, NASDAQ, Avon, Bloomingdale’s, the NBA, and Lady Gaga’s Born This Way Foundation.
Select Foundation and Non-Profit Case Studies: Ralph Lauren, Kenneth Cole, Le Tigre, Brady Campaign, Mentoring USA, HELP USA, The Rockefeller Foundation, SEE International, Lady Gaga’s Born This Way Foundation
CLIENT TESTIMONIAL
“Wendy has added tremendous value helping to build the organization’s infrastructure, leading its staff, developing strategic plans for growth, spearheading partnerships with corporations, government, foundations and other non-profit organizations, and effectively raising funding for Mentoring USA’s programs from corporations, government, foundations and private donors. She is skilled at developing, sustaining and growing relationships with partners and funders. Her marketing prowess is a tremendous asset that has helped her pitch and spearhead large global partnerships, as well as creating effective marketing and branding materials and website content, and engaging celebrities and athletes in our programs.
What has impressed me most about Wendy is the leadership, intelligence, passion, and commitment to excellence that she brings to every initiative she undertakes. In my experience in government, it is all too rare to find someone who is both a visionary and also knows how to mobilize the people and resources to execute those innovative ideas. Wendy is a visionary leader who inspires those around her and is able to successfully execute her ideas. I have utmost faith in her abilities.”
“Whatever message you think you’re communicating, ICG can help you do it better. They’ll help you understand it, refine it, and distill it; then they’ll communicate it across all your channels in a braided, cohesive message that will resonate with your audience. They’ll help you plan for tomorrow, and for five years from tomorrow. And they’ll tailor these services to your timetable and your budget, with grace and with insight. I’m the CMO of SEE International, and we thought our message—We bring sight to the blind—was clear enough. ICG helped us understand how to communicate it more broadly and comprehensively, and we’re a stronger, more impactful organization for their input.”
