ICG has extensive fashion and retail experience working with corporations ranging from Ralph Lauren, Steve Madden, Kenneth Cole, Only Hearts, Bloomingdale’s and Macy’s on the fashion and retail side, to Citi Global Consumer Bank on the financial institution retail side, to helping clients launch and grow direct-to-consumer brands. We help clients drive omnichannel business growth, develop a seamless customer experience across all platforms, drive innovative corporate growth strategies, launch new products and services, build brand architecture and positioning, and create best practices across portfolio brands. We build B2C, B2B, and DTC brands.
ICG works with fashion and retail companies to drive strategic growth opportunities, identify trends, leverage consumer analytics to create new products, services, and build consumer engagement, personalization and loyalty. We identify white space opportunities for brand expansion, and help clients stay agile, forward-thinking and ahead of the curve. ICG also helps build licensing partnerships, as well as partnerships between brands and celebrities to launch capsule collections, and influencer engagement for digital and social media marketing campaigns.
We develop multiplatform marketing and communications campaigns and dynamic brand activation events to launch products and raise visibility. ICG also develops sustainability and ESG strategies and integration, strong supply chains, and drives 360° business transformation to help our clients stay ahead of the newest technologies and trends and drive exponential growth.
Select Fashion and Retail Case Studies: Ralph Lauren, Hugo Boss, Kenneth Cole, Steve Madden, Citi Global Consumer Bank
CLIENT TESTIMONIAL
“Whenever I had a project that needed to be handled with intelligence, thoroughness and creativity, I would bring Wendy onto it. No matter how diverse the subject, she would dig into the field, learn all there was to know and do what it took to get the job done and done well. Because she was so bright and well-organized, I always knew the project was in good hands.”
