ICG works with Consumer Package Goods (CPG) companies across industry sectors to drive corporate strategies, growth acceleration, launch new products, build brand architecture and positioning, and create best practices across portfolio brands. We develop multiplatform marketing and communications campaigns and dynamic brand activation events to launch products and raise visibility among consumers. ICG also develops sustainability and ESG strategies, licensing partnerships, strong supply chains, and drives 360° business transformation to drive exceptional results for clients’ businesses.
Select Consumer Products Case Studies: Ralph Lauren, Hugo Boss, Kenneth Cole
CLIENT TESTIMONIAL
“Whenever I had a project that needed to be handled with intelligence, thoroughness and creativity, I would bring [Wendy] onto it. No matter how diverse the subject, she would dig into the field, learn all there was to know and do what it took to get the job done and done well. Because she was so bright and well-organized, I always knew the project was in good hands.”
