CITIGROUP

SERVICES

Governance | CEO and Enterprise Communications | Reporting | Stakeholder Engagement

Citi Global Consumer Bank (GCB) is a global leader in banking, credit cards, and wealth management and is a critical growth engine for Citi. With a strategic focus on the U.S., Mexico and Asia, the Global Consumer Bank serves more than 110 million clients in 19 markets. GCB revenues totaled $8.5 billion in 2019.

THE CHALLENGE

Create powerful communications and content strategy to drive responsible finance, build brand reputation, and minimize risk. Improve global risk reporting to create actionable insights for CEO. Develop new communications strategies and content for internal and external communications. Build multiplatform communications and thought leadership initiatives. Spearhead employee training and engagement programs to build esprit de corps, drive employee loyalty, engagement, and retention.

THE STRATEGY

Create forward-thinking, dynamic communications content for multiple audiences—internal and external—to drive stakeholder engagement, build corporate reputation, and elevate thought leadership. Develop new procedures and strategies for global risk reporting. Develop policies across all business units to improve governance and risk management.

GAME-CHANGING EXECUTION

Build collaboration across global matrix organization and create end-to-end processes to drive enhanced risk reporting. Lead cross-functional teams in global risk reporting and simplify complex messaging into actional insights for CEO. Develop innovative communications strategies, thought leadership, and multiplatform content for internal and external audiences.

CLIENT TESTIMONIAL

“Smart, dynamic, creative, inquisitive, with a broad world view and breadth of branding and organizational knowledge and experience—-these are some of the qualities that keep Wendy at the top of her game and make her a strategic, problem solving and transformational asset for corporations, organizations and others she takes on as clients and projects. Working across multiple platforms, she brings innovative strategic growth/marketing/communication insights and complete dedication to all that she undertakes. Wendy is a visionary thought leader with the drive and ability to engage others in her vision and execute it with attention to every detail. ”

— KATHRYN REIMANN, CHIEF COMPLIANCE OFFICER (FORMER), CITI GLOBAL CONSUMER BANK