WARNER BROS. DISCOVERY UPFRONTS

Created bold new positioning and messaging for Warner Bros. Discovery upfronts (with Siegel+Gale)

SERVICES

Brand Strategy | Positioning | Communications | Messaging | Campaigns

WarnerMedia and Discovery merged and became Warner Bros. Discovery, forming an entertainment colossus whose content needed to be simply, boldly and strategically presented to prospective advertisers to attract advertising and drive revenue growth.

THE CHALLENGE

Develop brand strategy and messaging for Warner Bros. Discovery’s (WBD) and Max streaming’s Upfronts that showcases their incomparable content to attract advertisers through a bold strategic vision.

THE STRATEGY

Create a compelling brand strategy and messaging for WBD and Max that attracts advertisers through a powerful shared vision. Partner with CMOs and C-suite to define this new entertainment leader, differentiate WBD from its competition, and create dynamic Upfront content.

GAME-CHANGING EXECUTION

Create brand and communications strategy to attract advertisers to Warner Bros. Discovery and Max. “Dream Bold” plants a bold stake in the ground for this new brand designed to attract advertisers and drive revenue growth.