ICG works with beauty and wellness companies to drive strategic growth opportunities, identify trends, leverage consumer analytics to create new products, services, and build consumer engagement, personalization and loyalty. We identify white space opportunities for brand expansion, and help clients stay agile, forward-thinking and ahead of the curve. ICG also helps brands and celebrities forge partnerships to launch new beauty and wellness product and lines, as well as developing brand positioning and growth strategies. We also work with health and fitness clubs and studies on marketing and communications campaigns, as well as developing virtual programs.
In addition, ICG develops sustainability programs for products, packaging, supply chains, and operations, as well as building employee engagement programs. We drive digital transformation, global expansion, lead corporate innovation, and omnichannel brand growth across products, markets and channels.
Select Beauty and Wellness Case Studies: Ralph Lauren, Hugo Boss, Kenneth Cole, Citigroup, Princeton University, Mentoring USA
CLIENT TESTIMONIAL
“Wendy is an accomplished professional with a wonderful collaborative approach to business and getting things done. I worked with her when I was Vice President of Marketing for Prestige Fragrances at L’Oreal, and in my experience in working with her, I found her to be outstanding at managing cross-functional teams, excelling at licensing opportunities and relationships, marketing, strategic planning and business development.
She has a comprehensive understanding of retail as well, particularly point-of-purchase promotions. She is extremely creative and innovative, and demonstrates a sharp eye to fiscal responsibilities and planning. She is a delight to work with and would be a strong asset to any organization, adding instant value.”
